Diane Stone - CENTURY 21 Commonwealth



Posted by Diane Stone on 9/16/2018

Often in real estate, the saying goes that ďa picture is worth a thousand words.Ē While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. Thereís a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that youíre trying to reach. Who will actually be reading your homeís listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if itís a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you donít want to repeat a lot of the same information throughout the description. For example, thereís no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. Itís definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. Itís much more comforting to buyers.


Itís What You Say And How You Say It


Thereís a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords donít work when it comes to selling a home. These include anything that sounds too good to be true like a ďquietĒ neighborhood, or stating that the home is ready to move into. While these things can be true, itís often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.





Posted by Diane Stone on 9/2/2018

As a home seller, it is important to do everything possible to generate interest in your residence. That way, it won't take long to start receiving offers to purchase after you list your home.

There are many signs that homebuyers may soon submit offers to purchase your residence, and these signs include:

1. Buyers are setting up home showings.

Even a single home showing is a positive sign for a home seller. And if you find that buyers are submitting regular requests to view your residence, it may be only a matter of time before you receive many offers to purchase your house.

Typically, it helps to be flexible when you sell your house. If you make it simple for buyers to view your house at their convenience, you may increase the likelihood that the right buyer will check out your home and submit an offer to buy it.

2. The same buyers have viewed your house multiple times.

An interested homebuyer may request to view your house more than once. In this instance, you may receive an offer to purchase from this buyer sooner rather than later.

As always, it pays to accommodate as many home showing requests as possible. If you make it easy for a buyer to view your residence multiple times, you can help him or her make an informed decision about whether to submit an offer to purchase your home.

3. Buyers have lots of questions about your house.

A home showing gives property buyers an opportunity to check out your house in-person. It also may lead these buyers to reach out to you for additional information about your home.

Remember, you should be ready to provide homebuyers with as much information as you can about your residence. If you offer homebuyers the information they request, you can help them determine whether your house is the right choice based on their individual needs.

For home sellers who want to go above and beyond the call of duty to stir up interest in a house, it may be beneficial to hire a real estate agent. In fact, a real estate agent will help a seller navigate the property selling journey and achieve the optimal results.

First, a real estate agent will meet with a house seller and set the stage for a successful property selling experience. He or she will offer insights into the local housing market and help a seller establish a competitive price for a residence. Then, a real estate agent will schedule house showings and open house events. And if a seller receives an offer to purchase, a real estate agent can recommend whether this individual should accept, decline or counter the proposal.

Want to streamline the house selling journey? Work with a real estate agent Ė you'll be happy you did. If you employ a real estate agent, you can get the help you need to showcase your residence to potential buyers and maximize your house sale earnings.





Posted by Diane Stone on 4/29/2018

Looking to add your condo to the real estate market? Ultimately, you'll want to set a "fair" price for your property. By doing so, you can stir up plenty of interest in your condo and boost your chances of a fast property sale.

List your condo at a price that meets the needs of both property buyer and seller Ė here are three tips to ensure you can price your condo properly.

1. Study the Housing Market

How does your condo rate against similar properties? Examine the housing market closely, and you can understand what differentiates your property from others that are currently available.

Check out the prices of comparable condos that have been added to the real estate market recently. That way, you can learn how other condo sellers are pricing their properties and map out your condo pricing strategy accordingly.

Also, evaluate the prices of condos that have sold over the past few months. This will allow you to identify real estate market patterns and trends and may help you establish a competitive price.

2. Hire a Property Appraiser

A property appraiser understands what it takes to assess a condo both inside and out. Therefore, if you conduct a condo appraisal, you can learn about your property's strengths and weaknesses.

During a condo evaluation, a property appraiser will identify problem areas across your residence. Then, he or she will provide a report that you can review to understand how you can enhance your property's value.

Take the results of a property appraisal seriously. If a property appraiser finds minimal problems with your condo, you may be good to go to establish a fair price for your residence.

On the other hand, if a property appraiser discovers a wide range of condo issues, allocate the necessary time and resources to mitigate these problems. In this scenario, you may need to lower your expectations for your condo's asking price based on the current state of your property. Or, you can perform assorted property improvements to bolster your condo's value.

3. Collaborate with a Real Estate Agent

Want expert insights into how to price your condo competitively? Work with a real estate agent, and you can receive comprehensive support as you prepare to add your residence to the housing market.

A real estate agent can make a world of difference for a condo seller, and for good reason. This housing market professional will teach you about the current real estate market and help you determine the right price for your condo.

Let's not forget about the assistance that a real estate agent will provide throughout the condo selling process, either.

With a real estate agent at your side, you can receive help with condo showings, negotiations with condo buyers and much more. And if you ever have condo selling questions, a real estate agent will be able to provide instant responses.

Set the right price for your condo Ė use these condo selling tips, and you can move one step closer to maximizing the value of your property.




Categories: Uncategorized  


Posted by Diane Stone on 12/17/2017

As a home seller, you'll likely want to do whatever you can to promote your house to the right groups of homebuyers. Thus, hosting an open house is a must, particularly for a seller who wants to enjoy a fast, profitable home selling experience.

Ultimately, there are many reasons to conduct an open house, and these include:

1. You can stir up interest in your house.

An open house enables you to provide homebuyers with an up-close look at your residence. It allows these buyers to look beyond a home listing, and as such, may lead to many potential offers on your home.

Of course, an open house empowers you to show off the true size and beauty of your home as well. If you allocate the necessary time and resources to clean your home prior to an open house, you may increase the likelihood of securing offers at the event's conclusion.

2. You can respond to homebuyers' questions.

Although a home listing may include details about your house's age and condition, it fails to provide homebuyers with a "feel" of what it's like to walk around inside and outside your residence. Fortunately, an open house allows buyers to get a first-hand look at your residence and determine whether your house matches or exceeds their expectations.

Furthermore, an open house provides homebuyers with the opportunity to ask questions about your house. And if you provide buyers with the information they request, you can make it easy for them to decide whether to submit an offer on your home.

3. You can analyze homebuyers' interest in your residence.

Believe it or not, an open house can help you gauge the effectiveness of your marketing efforts.

For instance, an open house that features dozens of potential buyers likely can be considered a resounding success. On the other hand, if no buyers attend your open house, you may need to reevaluate your home's initial asking price and other home selling factors.

When it comes to hosting an open house, there is a lot to consider. Luckily, you can work with a real estate agent to streamline the process of putting together a successful open house.

A real estate agent is a home selling guide who can offer expert tips and insights at each stage of the home selling journey. He or she will learn about your residence and help you map out a successful home selling plan. Perhaps best of all, a real estate agent will set up open houses, help you assess offers on your residence and ensure you can make the best-possible decisions throughout the home selling process.

If you're worried about hosting an open house, there is no need to stress. Hire a real estate agent today, and you'll be able to receive comprehensive home selling support. In fact, with a real estate agent at your disposal, you can seamlessly navigate the home selling cycle.




Categories: Uncategorized  


Posted by Diane Stone on 12/3/2017

Want to list your house in the not-too-distant future? Ultimately, your house's curb appeal may have far-flung effects on your ability to sell your residence.

In most instances, a house with a dazzling front lawn is likely to make a distinct impression on potential buyers. This home may prove to be more popular than similar residences that are available, and as such, sell at or above its initial asking price.

On the other hand, a home with a messy, cluttered front lawn is unlikely to impress potential buyers. In fact, the front lawn may detract from the home's value, making it tough for a seller to maximize his or her earnings.

When it comes to enhancing your house's front lawn, it may be a good idea to hire a professional landscaper. Because if you have a professional landscaper at your disposal, you can get the assistance that you need to rejuvenate the front lawn of your home and enhance your residence's curb appeal.

Now, let's take a look at three tips to help you find the ideal professional landscaper before you list your house.

1. Shop Around

Many top-notch professional landscapers are available in cities and towns nationwide. If you evaluate assorted professional landscapers in your area, you may be better equipped than ever before to make an informed hiring decision.

Remember, as a home seller, it is important to do everything possible to enhance your house's curb appeal. And if you dedicate the necessary time and resources to find the right professional landscaper before you list your residence, you can improve your house's curb appeal and boost the likelihood of a fast, profitable home selling experience.

2. Ask Questions

A professional landscaper typically is happy to respond to your questions. Thus, you should not hesitate to ask lots of questions to a variety of local professional landscapers to ensure that you can find the right landscaper to fulfill your requests.

Don't forget to discuss your home improvement goals with various professional landscapers too. That way, you can compare and contrast myriad professional landscapers and hire a landscaper who can help you achieve the best-possible home improvement results.

3. Review Client Feedback

Client feedback about professional landscapers usually is readily available, particularly for landscapers who have completed a wide range of successful projects in the past. Therefore, you should search far and wide for client feedback to find a professional landscaper who can match or exceed your expectations.

A simple web search of a professional landscaper may provide you with access to client feedback. You also can request client referrals directly from a professional landscaper to learn what it's like to work with a particular landscaper before you finalize your hiring decision.

Lastly, if you need extra assistance as you search for a professional landscaper, you may want to consult with a real estate agent as well. A real estate agent can put you in touch with first-rate professional landscapers in your area and ensure that you can bolster your house's curb appeal before you list your residence.