Diane Stone - CENTURY 21 Commonwealth



Posted by Diane Stone on 9/16/2018

Often in real estate, the saying goes that ďa picture is worth a thousand words.Ē While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. Thereís a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that youíre trying to reach. Who will actually be reading your homeís listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if itís a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you donít want to repeat a lot of the same information throughout the description. For example, thereís no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. Itís definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. Itís much more comforting to buyers.


Itís What You Say And How You Say It


Thereís a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords donít work when it comes to selling a home. These include anything that sounds too good to be true like a ďquietĒ neighborhood, or stating that the home is ready to move into. While these things can be true, itís often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.





Posted by Diane Stone on 8/5/2018

Ready to sell your home? You'll want to work with a friendly, experienced real estate agent to streamline the home selling process.

Although many real estate agents are available, only the best will suffice, particularly for home sellers who want to maximize the value of their residences. Fortunately, home sellers who devote the necessary time and resources to search for a real estate agent can improve their chances of finding a trusted real estate professional to sell their houses.

When it comes to searching for a real estate agent, it is important to remain on the lookout for red flags too. In fact, there are many red flags that may help you differentiate a great real estate agent from a mediocre one, including:

1. Lack of Communication

Ideally, you'll want to find a real estate agent who will keep you up to date throughout the home selling process. By doing so, this professional will ensure you are able to make informed decisions.

Ask a real estate agent how he or she communicates with clients. If you employ a real estate agent who will stay in touch via emails, phone calls and text messages, you should have no trouble remaining informed about any offers on your residence.

Also, request client references from a real estate agent. This will allow you to get firsthand insights from past clients and understand how a real estate agent communicated with them during the home selling journey.

2. Poor Negotiation Skills

Your real estate agent should have your best interests in mind at all times. And if a homebuyer submits an offer that fails to meet your expectations, your real estate agent should be equipped to negotiate on your behalf.

A real estate agent who lacks negotiation skills may struggle to get the best offers for your residence. However, if you learn how a real estate agent will handle a tough negotiation in advance, you can employ a real estate professional who is ready for any challenges that come his or her way.

To learn about a real estate agent's negotiation skills, ask this professional to provide an example of a time when he or she faced a tough negotiation. Ultimately, this will help you understand whether a real estate agent has what it takes to handle a difficult negotiation.

3. Insufficient Expertise

It often is better to err on the side of caution when you choose a real estate agent. Thus, if you are forced to decide between two real estate agents, you may want to consider expertise as a determining factor.

A real estate agent who has sold a broad array of homes over the years likely is equipped to deal with buyer's and seller's markets. As a result, this professional knows the ins and outs of the housing market and will do whatever it takes to help you optimize the value of your house.

Take the guesswork out of selling your home Ė hire a courteous, talented real estate agent, and you can improve your chances of maximizing the value of your house.





Posted by Diane Stone on 5/13/2018

If plans for selling your home are in the near future, youíre going to want to start strategizing the most cost- and time-effective ways to make your home irresistible to potential buyers. One of the most proven ways of giving your home the edge it needs to stand out from the competition is good photography and attractive staging.

In todayís post, Iím going to share my tips on home staging that can be achieved on a budget and in a short period of time. That way you can focus more time on finding a new home and stop worrying about selling your current one.

Tip 1: Start packing

Before you start worrying about arranging furniture, itís important to make sure you have a clean slate to work with. Start by packing personal effects into boxes and labeling them accordingly.

Staged homes are homes that look appealing to the widest audience as possible. Having personal reminders, like family photos, trophies, etc., makes it harder for viewers to picture themselves living in the home.

Most of us keep our homes arranged in a way that is convenient to our lives. And. letís face it--life can be messy. But, when it comes to staging, less is usually more.

Not only will this cleaning process help you reduce clutter and make the home look better for staging, but it will also make your moving process easier since many of your boxes will already be organized and sealed.

Tip 2: Color scheming

Expertly staged homes tend to have one thing in common--a cohesive color scheme. Think of choosing your color scheme like creating an artistís palette. You want a few colors that compliment one another and that will work together to brighten up your home.

If you have any furniture that appears worn, dated, or that clashes with the scheme of the room, itís a good idea to place them in storage while you prepare for photographs and visitors.

Tip 3: Decorate sparingly

Now that youíve packed away your family photos, you might be wondering what to put on the walls in their place. The best answer is often nothing. However, that doesnít mean the walls need to be completely bare.

For smaller rooms, you can make them appear more spacious with the use of hanging mirrors (just make sure you canít see yourself in any of those mirrors when you take your photos!).

Tip 4: Donít forget the outside of your home

The value of curb appeal canít be overemphasized. The exterior of our homes, along with our yard and driveway, are essentially what we show the world about our lives. Since most home buyers want their house to look nice, fit in with the neighborhood, but have its own unique flair all at the same time. They want to know that your house has that potential.

Furthermore, the driveway and yard are two of the first things people see when they visit. Youíll want to take advantage of this moment by making a good impression.





Posted by Diane Stone on 4/29/2018

Looking to add your condo to the real estate market? Ultimately, you'll want to set a "fair" price for your property. By doing so, you can stir up plenty of interest in your condo and boost your chances of a fast property sale.

List your condo at a price that meets the needs of both property buyer and seller Ė here are three tips to ensure you can price your condo properly.

1. Study the Housing Market

How does your condo rate against similar properties? Examine the housing market closely, and you can understand what differentiates your property from others that are currently available.

Check out the prices of comparable condos that have been added to the real estate market recently. That way, you can learn how other condo sellers are pricing their properties and map out your condo pricing strategy accordingly.

Also, evaluate the prices of condos that have sold over the past few months. This will allow you to identify real estate market patterns and trends and may help you establish a competitive price.

2. Hire a Property Appraiser

A property appraiser understands what it takes to assess a condo both inside and out. Therefore, if you conduct a condo appraisal, you can learn about your property's strengths and weaknesses.

During a condo evaluation, a property appraiser will identify problem areas across your residence. Then, he or she will provide a report that you can review to understand how you can enhance your property's value.

Take the results of a property appraisal seriously. If a property appraiser finds minimal problems with your condo, you may be good to go to establish a fair price for your residence.

On the other hand, if a property appraiser discovers a wide range of condo issues, allocate the necessary time and resources to mitigate these problems. In this scenario, you may need to lower your expectations for your condo's asking price based on the current state of your property. Or, you can perform assorted property improvements to bolster your condo's value.

3. Collaborate with a Real Estate Agent

Want expert insights into how to price your condo competitively? Work with a real estate agent, and you can receive comprehensive support as you prepare to add your residence to the housing market.

A real estate agent can make a world of difference for a condo seller, and for good reason. This housing market professional will teach you about the current real estate market and help you determine the right price for your condo.

Let's not forget about the assistance that a real estate agent will provide throughout the condo selling process, either.

With a real estate agent at your side, you can receive help with condo showings, negotiations with condo buyers and much more. And if you ever have condo selling questions, a real estate agent will be able to provide instant responses.

Set the right price for your condo Ė use these condo selling tips, and you can move one step closer to maximizing the value of your property.




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Posted by Diane Stone on 3/11/2018

Believe it or not, all real estate agents are not created equal. But a home seller who goes the extra mile during his or her search for the right real estate agent should have no trouble hiring a diligent housing market professional to provide support along the home selling journey.

Ultimately, there are many reasons to employ a diligent real estate agent to assist you when you sell your house, including:

1. A diligent real estate agent will promote your house to the right groups of homebuyers.

Each home is unique, and as a home seller, it is important to showcase your house in a way that highlights its distinct attributes to the right groups of homebuyers. Because if you fail to do so, you may miss out on opportunities to stir up interest in your residence.

Fortunately, a diligent real estate agent will allocate the necessary time and resources to learn about your house's strengths and weaknesses. With this information, a diligent real estate agent will be able to promote your residence to interested homebuyers consistently.

A diligent real estate agent also will provide home interior and exterior improvement recommendations. That way, you can use these recommendations to transform your ordinary house into a stellar residence before you add it to the housing market.

2. A diligent real estate agent understands the ins and outs of the housing market.

The real estate market is a difficult place for a home seller to navigate on his or her own. Luckily, diligent real estate agents possess the skills and know-how needed to thrive in any housing market, at any time.

A diligent real estate agent can differentiate between a buyer's market and a seller's market and help you map out your home selling journey. By doing so, a diligent real estate agent will work with you to boost your chances of a quick home sale.

Furthermore, a diligent real estate agent wants to share his or her expertise with home sellers. This means if you ever have concerns or questions about selling your house, a diligent real estate agent is happy to listen and respond accordingly.

3. A diligent real estate agent won't settle for inferior results.

Typically, a real estate agent wants to help a home seller get the best price for his or her house. On the other hand, a diligent real estate agent will go above and beyond the call of duty to ensure that a home seller can optimize the value of his or her residence Ė without exception.

A diligent real estate agent will work with a home seller at each stage of the property selling cycle. And if this housing market professional ever has concerns, he or she is ready to provide honest, unbiased feedback to a home seller as well.

When it comes to selling your home, working with a diligent real estate agent is ideal. This housing market professional will do everything possible to help you generate interest in your house as soon as it reaches the real estate market.




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